More Value for Sponsors

Companies sponsor webinars and events to gain access to registrants and generate leads.

There is an opportunity to increase your revenue and provide more value to sponsors after webinars and events.

Two Models

BullsEye helps publishing and event companies use post-webinar and event content to appeal to sponsors through two models:

À La Carte

When selling a webinar or event sponsorship, offer sponsors an additional content asset – a summary of the webinar or event, or a white paper or case study – on an à la carte basis. Many sponsors will extend their sponsorship to include sponsoring creation of an additional content asset.


Some publishers and event companies include post-event content as part of high-ticket sponsorships. This bundled offer enhances the value for sponsors.

Publishers and event producers partner with BullsEye to create post-webinar and post-event content for sponsors.

How BullsEye Helps

BullsEye creates short- and long-form sponsored content assets from webinars and events.

Benefits for Sponsors

Content is typically co-branded by the publishing/event company and the sponsor. Sponsors use this post-webinar/event content to:

Why Publishing and Event Companies Partner with BullsEye

Publishing and event companies may have internal content-creation resources, but these resources may not be available on a short turnaround to maximize webinar and event impact.


Some of our Publishing and Event Producing Customers

B2B Publisher & Event Producer Profile

Harvard Business Review (HBR) is the leading business publisher in the world. Each year HBR hosts more than 50 sponsored webinars where thought leaders share ideas and insights.

A benefit for sponsors is a webinar summary from HBR. It may include a “Sponsor’s Perspective.” This enhances HBR’s value proposition and adds value to sponsors who can broadly repurpose the webinar content.

For more than a decade HBR has partnered with BullsEye to produce summaries from all of its webinars. HBR has also had BullsEye create summaries from multiple conferences and events, as well as content for HBR Analytic Services.

“Our sponsors love our webinars and the webinar summaries we create with BullsEye. They enhance our overall sponsor value proposition.”

Angelia Herrin, Editor, Special Projects and Research, Harvard Business Review
Webinar Summary

Webinar summary, sponsored by Workday

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